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An official from Yeosu City highlighted the tourism initiative, stating, "We prepared the passenger fare support project so that more tourists can visit Yeosu's beautiful islands without burden during the Island Expo." The official added, "We will do our best to help islands throughout Yeosu establish themselves as attractive destinations." Yeosu City announced a 50% fare discount program for non-resident passengers on local ferries and passenger ships during the 2026 Yeosu World Island Exposition.

According to the city, the program will run from September through the end of the year, applying an immediate 50% discount at the ticketing stage.

While the city expanded the support scope from specific event sites to overall municipal routes, certain regular ferries and specific vessel lines remain excluded from the program.

While providing travel subsidies to attract visitors and lower travel barriers during major international expos presents a plausible narrative for municipal tourism administration, skepticism remains.

Critics point out that broadcasting budget-limited, temporary fare cuts as a sweeping benefit borders on administrative showmanship and excessive self-praise. Rather than relying on short-term fare subsidies or temporary tourist volume spikes, the municipal government needs practical results, such as resolving coverage gaps for excluded routes and building long-term island tourism infrastructure.
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