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NongHyup Information System Employees Donate 12.1 Million Won to Yeongcheon City
Kiyoon Do, CEO of NongHyup Information System, visited Yeongcheon City Hall on July 21 and stated, "It is very meaningful that our employees voluntarily gathered their hearts to contribute to the development of Yeongcheon. We hope the funds will be used meaningfully for projects that truly help Yeongcheon's growth and its citizens." At the ceremony, CEO Do and Sangyong Lee, head of the NH NongHyup Yeongcheon Branch, delivered 12.1 million won in Hometown Love Donation funds collected by 119 employees.
According to Yeongcheon City, the donation was made possible as corporate employees aligned with the purpose of the Hometown Love Donation System voluntarily joined hands to support local regional development. It is evaluated as a successful case where tax deduction benefits and local specialty rewards incentivized corporate-level participation.
Byeongsam Kim, Mayor of Yeongcheon, expressed his gratitude, saying, "I deeply thank the executives and staff of NongHyup Information System for participating in the Hometown Love Donation System. We will carefully use this precious donation for projects that citizens can genuinely feel."
However, critics point out that group donations driven by affiliated organizations or partner companies must go beyond one-off ceremonial events. If local governments focus solely on increasing total donation figures, they risk failing to provide transparent follow-ups or incentives for repeat voluntary donations.
Local experts emphasize that beyond collecting funds, Yeongcheon City must transparently disclose how the money is spent and proactively design targeted projects—such as improving living conditions for youth or expanding healthcare infrastructure—to create tangible benefits for residents.
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[¿µ¹®¹ø¿ª ±â»ç-AIȰ¿ë]
NongHyup Information System Employees Donate 12.1 Million Won to Yeongcheon City
Kiyoon Do, CEO of NongHyup Information System, visited Yeongcheon City Hall on July 21 and stated, "It is very meaningful that our employees voluntarily gathered their hearts to contribute to the development of Yeongcheon. We hope the funds will be used meaningfully for projects that truly help Yeongcheon's growth and its citizens." At the ceremony, CEO Do and Sangyong Lee, head of the NH NongHyup Yeongcheon Branch, delivered 12.1 million won in Hometown Love Donation funds collected by 119 employees.
According to Yeongcheon City, the donation was made possible as corporate employees aligned with the purpose of the Hometown Love Donation System voluntarily joined hands to support local regional development. It is evaluated as a successful case where tax deduction benefits and local specialty rewards incentivized corporate-level participation.
Byeongsam Kim, Mayor of Yeongcheon, expressed his gratitude, saying, "I deeply thank the executives and staff of NongHyup Information System for participating in the Hometown Love Donation System. We will carefully use this precious donation for projects that citizens can genuinely feel."
However, critics point out that group donations driven by affiliated organizations or partner companies must go beyond one-off ceremonial events. If local governments focus solely on increasing total donation figures, they risk failing to provide transparent follow-ups or incentives for repeat voluntary donations.
Local experts emphasize that beyond collecting funds, Yeongcheon City must transparently disclose how the money is spent and proactively design targeted projects—such as improving living conditions for youth or expanding healthcare infrastructure—to create tangible benefits for residents.
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À̼öÇö ±âÀÚ leegikook@hanmail.net
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